What would the world be like with “frictionless” creativity? What if we could easily engage with practically anyone, anywhere, at almost no transactional cost? How would that impact our capacity to connect with and catalyze our creative colleagues all over the world?
Without geographical constraints you could access talent from anyplace around the globe, while staying put in exactly the place where you choose to be. The economic costs of an office could be eliminated, or at least the expenses of meetings and business travel could be minimized. The environment would thank you for reducing your carbon footprint. Yes, you’d have to account for the cost of people’s time, but that could be classified as an investment with a potentially high return, especially if innovation can thrive, despite – or as a result of – the diverse perspectives of a virtual team. Keep reading »



