Some people think that creativity is a bit of magic or genius – it can be – but we’d argue that it’s possible to be very deliberately creative by using a process. KI’s methodology is based on the Creative Problem Solving Process (CPS), a multi-step model developed by a businessman and an academic, in the 1950s. The premise is that creativity is not uniquely a Eureka experience, but that we can apply a deliberate method to produce new ideas and novel results. Creativity doesn’t have to be an accident or a bit of luck; you can do it on purpose. Keep reading »






