Some people think that creativity is a bit of magic or genius – it can be – but we’d argue that it’s possible to be very deliberately creative by using a process. KI’s methodology is based on the Creative Problem Solving Process (CPS), a multi-step model developed by a businessman and an academic in the 1950s. The premise is that creativity is not uniquely a Eureka experience, but that we can apply a deliberate method to produce new ideas and novel results. Creativity doesn’t have to be an accident or a bit of luck; you can do it on purpose.
Posts Tagged "brainstorming"
In our methodology, we call it deferring judgment, the capacity to set your opinions aside, temporarily, and accept a new or odd idea, or an unformed nugget of a something, and take the time to develop it before dismissing it. This is the cornerstone of divergent thinking. And it happens to be the first rule of improv: Say Yes.
In 1958, Yale University conducted a study to test brainstorming and concluded that brainstorming individually was more effective than brainstorming in a group, but it was widely misinterpreted as “brainstorming didn’t work.” The Yale study created a debate that has percolated for fifty years. Does brainstorming work or not? Does a group generate more and better ideas than the same people would if they were working individually?
If it’s a productive brainstorming session, it can give the participants a real sense of accomplishment and group ownership of an idea, which can only enhance the sense of team – much moreso than a rigged teambuilding event. If the session if lively and humorous, the laughter reduces stress and creates a good working climate. And if well facilitated, the ideas that come out of a brainstorming meeting can be radical and innovative. We’ve witnessed this first hand.