Right, then.

passage_interdit

30 Jul 2010

By Maggie Dugan

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We see it happen in working groups all the time. A new idea gets suggested – whether it’s playfully put out or seriously proposed – and someone in the group, often a senior person with some status or authority, shoots it down. Fairly typical phrases are used to do this: That’ll never work. We’ve tried it before. We’ll never get that approved. It’s just not possible.

But hasn’t just about every major or radical innovation been about doing the very thing that couldn’t be done before? You’ve heard the examples: how Thomas Edison got it wrong 10,000 times before he got the light bulb right. Or how Richard Branson‘s been wrong as much as he’s been right, but that risk-taking is what makes him such a notorious and successful entrepreneur. Keep reading »

Defining Brainstorming

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26 Jul 2010

By Tim Dunne

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A recent Newsweek article sparked an age-old debate between two camps in the innovation field: those for and against brainstorming. The term dates back to 1930s, when Alex Osborn first employed organized ideation in the advertising agency he headed. In his book, Applied Imagination, published in 1953, Osborn defined brainstorming as “a creative conference for producing a list of ideas – ideas which can be subsequently evaluated and further processed.”

Five years later, in 1958, Yale University conducted a study to test brainstorming and concluded that brainstorming individually was more effective than brainstorming in a group, but it was widely misinterpreted as “brainstorming didn’t work.” The Yale study created a debate that has percolated for fifty years. Does brainstorming work or not? Does a group generate more and better ideas than the same people would if they were working individually? Keep reading »

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