Month: July 2010
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Right, then.
Still there you are in some meeting, ostensibly about cultivating novel solutions to a chronic problem and the standard assumptions are upheld – sometimes even defended – usually by the person who thinks they know better. The person who needs to be right, gets to be right – but often at the expense of novel…
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Defining Brainstorming
In 1958, Yale University conducted a study to test brainstorming and concluded that brainstorming individually was more effective than brainstorming in a group, but it was widely misinterpreted as “brainstorming didn’t work.” The Yale study created a debate that has percolated for fifty years. Does brainstorming work or not? Does a group generate more and…